CICERO

Oliver Chesher with Geoff Chapman outside Prometric's headquarters in Manchester

March 2007

Cicero Wins International PR Account With Thomson Prometric

Cicero starts work on another big PR win.

CICERO has kicked-off its international PR campaign for Thomson Prometric, a part of the Thomson Corporation and a worldwide provider of examinations and assessment for sectors from education to government, IT to financial services.

Having worked with Prometric already for over five years on a range of activity, Cicero was appointed to steer the fresh PR drive because of its proven expertise in a wide spectrum of business-to-business communications, and to create a fully integrated marketing service.

The high profile campaign, headed by Cicero account director Oliver Chesher, aims to establish Prometric as the thought-leader in its field, building up the company’s profile in Europe and the Middle East, in addition to opening up new markets.

Commenting on the new account win, Oliver says, “The work that we will be doing for Prometric will take the company’s offering to a new level. We will be communicating with a diverse audience across a range of industries, from HR directors to government decision-makers, but we are prepared for and looking forward to the challenge.

He adds, ”A major account win such as this is great news for Cicero and we are confident that we will achieve the excellent results that we have generated for our existing clients. It has been a fantastic gain for the PR team and shows how all our hard work has paid off.”

Geoff Chapman, Prometric’s EMEA Head of Marketing explains why Cicero was chosen for the job; “We wanted our PR to be handled by an agency that was on the ball and would take a pro-active approach. Impressed by Cicero’s enthusiasm and sharp eye on the news agenda, and encouraged by the quality of work and level of service that we have received from Cicero over the years, we believe that the benefits of using the company for all of our marketing requirements will be significant.”

To contact our PR department please email oliverchesher@ciceropr.com